August 17, 2000
A LEAP OF FAITH:
SMALL CAPE PUBLISHING HOUSE BEATING THE ODDS
By Francie Latour, Globe Staff
WELLFLEET - To find the pulse of what's hot in the book publishing
world, turn left at the peeling rowboat and look for the seafood
shack up ahead.
This is Commercial Street, not Times Square. The parking
lot that leads to Leapfrog Press - if you can find it - pops
with seashells and ends in a marsh. In a one-room office inside,
the company's entire publishing arsenal consists of a computer,
a Web site, a fax machine, and cartons of . . . plastic frogs.
"He'll do anything to sell a book," said Marge
Piercy, watching her husband and fellow author, Ira Wood,
tear through a box of the souvenirs.
This fishing village has always been a writer's enclave,
drawing the likes of Annie Dillard, Stanley Kunitz, and Maya
Angelou to its rugged harbor and local eccentrics.
Now, four years after one of the town's most celebrated literary
couples launched the Cape's only small press with national
distribution, Leapfrog is bursting onto the scene with rare
success. Amid the national explosion of independent presses
trying to fill the gaps between New York's giant conglomerates,
the company has quickly distinguished itself. In the process,
it has brought a new dimension to this town's literary legacy.
With writers' instincts and impossible good luck, Wood and
Piercy have drawn a potent, eclectic mix of authors and genres
to their coastal offices.With 10 books published so far, their
titles have captured the attention of leading industry reviews,
including the New York Times Book Review, Kirkus Reviews,
The Los Angeles Times, and The American Book Review.
Their authors, almost all with New England ties, are popping
up on National Public Radio. Several have won awards or nominations
for national prizes in fiction and poetry.
The works include a book of early poetry by Piercy, a 30-year
Wellfleet resident and author of 14 novels, including the
1976 science fiction classic "Woman on the Edge of Time."
But they also include "Rookie Cop," a former New
York City police detective's memoir of his years infiltrating
a terrorist group. The author, now Wellfleet Police Chief
Richard Rosenthal, had published other books through a major
New York house, but he abandoned that publisher for Leapfrog's
intimacy and literary edge.
"There wasn't anything quite like what they are doing,
and they sensed an opportunity to bring the energy of the
publishing industry to the Cape," said Charles Coe of
Cambridge, an African-American poet who was unpublished
until he put together a collection, "Picnic on the Moon,"
"At the same time," Coe said, "[Ira and Marge]
love Wellfleet, and they made a decision to integrate their
work into their life. A lot of people who were going to do
this would say, `We have to be in New York.' "
With a national distributor to push their books to the major
chains, and printing contracts with companies in the Midwest,
Wood and Piercy seem to have the art of small press publishing
down to a science, using cyberspace for everything from text
editing to book jacket design.
From the start, Wood said, his aim was simple: to create
an outlet for writers whose books have all but died amid the
multimillion-dollar deals of New York's major publishing houses
in the last 15 years.
"We saw friends of ours who had already published three
or four books and couldn't get published," Wood said,
"terrific writers whose books would get rejected over
But slowly, as Wood and Piercy take on different projects,
the stories of how some manuscripts have found their way to
Leapfrog's door have taken on a magic as strange and compelling
as the books themselves.
Consider "email@example.com." A first novel by
Arne Tangherlini, it is a book that, by all accounts, never
should have seen the light of day.
A Harvard graduate who taught high school students in the
United States and the Philippines, Tangherlini sent the first
50 pages of his book to a few New York houses. They rejected
the work, saying the cyber-science-fiction, coming-of-age
story couldn't be marketed. Then, Tangherlini sent the excerpt
to Leapfrog, picking it at random from a long list of smaller
For days, it sat in a pile with dozens of others the couple
receives each week. But as soon as Piercy read it, she said,
she knew it deserved to be published.
Described by one reviewer as a computer-age "Catcher
in the Rye," the novel follows an Asian-Italian-American
teenager caught between her lost ancestors and the virtual
reality behind her computer screen.
Wood and Piercy rushed an e-mail message to the author, asking
for the rest of the manuscript. A few months after receiving
it, the couple sent a second e-mail to accept the book. They
didn't hear back from him.
A few days later, Tangherlini's wife returned the message.
"She said Arne would have loved knowing that someone
wanted to publish his book," Wood said. "And I said,
`Wait a minute. What do you mean, would have?' "
Three weeks before Wood's last e-mail, Tangherlini killed
himself. Now, the couple faced another dilemma - whether or
not to invest resources in an unknown author and publish the
In Piercy's mind, there was no question. The book came out
last year. And after a USA Today book reviewer stumbled on
the novel at a bookstore, the exposure catapulted the novel
to worldwide acclaim, winning a best-book prize from the New
York Public Library and finding a place on the reading lists
of international schools. It sold 5,000 copies in trade paperback
- a rare feat for a young, small press - and is poised for
a second printing."You really have to think about how
impossible it is," Wood said. "A guy from USA Today
walks into a bookstore with miles and miles of books, he sees
five-eighths of an inch of the spine of my book by an unknown
writer, and then he buys it. He actually buys it, and he decides
to review it, and the a whole thing just takes off.
"That's the kind of thing - when you're sitting here
doing nothing, feeling like you're in the middle of nowhere
and your books are collecting dust - that makes you just shoot
to the ceiling. That's what pulls you along in this business."
Copyright © The Boston Globe, 2000
This article appeared on Page One of the Metro Section, August